Hey.
I'm Kaleb.
I'm a User Research Manager at Instacart by day, and illustrator and artist by night. I have over 13 years in user research, experience design, and product management.
My Services
user research
Figuring out just which questions to ask and the best methodology to answer them. I employ a range of qualitative and quantitative research methods to uncover actionable insights.
product STRATEGY
Understanding how everything comes together and what new opportunities lie at the edge. I fuse design with a deep understanding of the market, business goals, and customers to develop new product strategies.
User experience
From wireframes to clickable prototypes, I develop and design an experience for your customers that easily gets them to achieve both their and your business goals—designing for every click, swipe, and scenario.