Hey.
I'm Kaleb.
I'm a Staff & Lead Product & User Researcher at Instacart by day, and illustrator and artist by night. I'm currently curious about the intersection of AI, People, and the physical world we live in.
My Services
user research
Figuring out just which questions to ask and the best methodology to answer them. I employ a range of qualitative and quantitative research methods to uncover actionable insights.
product STRATEGY
Understanding how everything comes together and what new opportunities lie at the edge. I fuse design with a deep understanding of the market, business goals, and customers to develop new product strategies.
User experience
From wireframes to clickable prototypes, I develop and design an experience for your customers that easily gets them to achieve both their and your business goals—designing for every click, swipe, and scenario.